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THE GUIDE TO DIAMONDS

A diamond is the empress of jewellery. She makes you lustre on. And on. Forever.

RARE AND NATURAL

All TOV diamonds are a miracle of nature. They were formed millions of years ago. Like living legends, each diamond is one-of-a-kind. We think it adds to its allure. To yours too.

SOLID AND STRONG

Solid, strong, stable. Diamonds are the hardest natural material on earth. Incredibly resistant to scratch and wear. Born to last. So, whatever you want to do, do it.

THE MAKING OF A POWERPIECE

How are TOV diamonds made?

Diamonds are a different league. A different ball game. You cannot make a diamond. You must find her, select her, and give her lots of love. It’s the league we belong to.

For the TOV Diamond Collection, we start by finding the right source. For this we have an in-depth framework of ethical outlines and a zero-tolerance policy. Conflict diamonds can never truly shine. We ban them.

At the source, the selection starts. We cherry pick the stones. We select them based on weight (carat), colour and clarity. Only few make the cut. Literally. The chosen ones get a cut. The cut is the only part of the value determination that is added by humans. So: in the cut shows the master. Masters we are. Now, your rock is ready to find her jewel.

The quality of a TOV diamond

I want the very best. What diamonds do you select?

Real recognises real. Like us, no two diamonds are alike. Every diamond has a unique set of characteristics. It is expressed in the 4 Cs: colour, clarity, cut and carat. The 4 Cs are the global standard for assessing the quality and value of diamonds. So: we carefully balance the Cs to perfection.

Cut

Cut

More than anything, a diamond’s cut determines its beauty. We usually shape TOV diamonds in the so-called brilliant cut. The brilliant cut is the most popular facet arrangement in the game, it gives your rock its intense sparkle. A brilliant-cut maximises light reflection and glare. And yes: at TOV we love maximization.

Colour

Colour

Diamonds come in various shades. At TOV, we only work with the F-G colour. F-G is diamond-language for “near colourless” or “it matches all your outfits.” F-G refers to the colour gradation on the official scale of the Gemological Institute of America. This scale ranges from D (colourless) to Z (yellowish). The F-G colour is usually not visible to the naked eye. Everyone in our atelier considers this shade the empress of diamonds, we find its beauty irreplaceable.   

Clarity

Clarity

The entire TOV Essential Diamonds Collection comes in one clarity: SI clarity. SI stands for slightly included. It indicates the purity of the diamond and refers to the presence of inclusions when looking through a loop. With SI clarity, your rock looks incredibly radiant. Full bling that upgrades all your outfits. Pure beauty.

Carat

Carat

The carat of our diamonds differs to fit the design and the price. So: per TOV design we decide what diamond is most suited for the job. Please check the description of your diamond jewellery of choice to find the carat. Good to know: the carat describes your baby’s weight. One carat is 200 milligrams. A carat is divided into 100 points. So, for example: a 0.50-carat diamond is referred to as a half-carat diamond, it is 50 points. Whatever carat you chose, flaunt it to the max.

GOOD DIAMONDS

What do you do to prevent harm?

TOV stands for good. The good life, the good heart the good diamonds.

We have a zero-tolerance policy towards unethical practices. We source all TOV diamonds according to our in-depth framework that outlines strict parameters, including responsible supply chain, human rights, and due diligence, labour rights and working conditions, health, safety, and environment, and responsible mining.

Should you wish more in-depth information on our practices, please let us know. Never stop asking!

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OUTSHINE ‘EM

I love the bling. How to care for my baby and keep her shine to the max?

Yes, we feel you. Cause you and I, we do not settle for less. So, we drafted you a care guide. Spoiler alert: diamonds are exceptionally durable and scratch-free.

A little love goes a long way. Simply give her a good scrub with an old toothbrush now and then, just to make sure those lotions of you, won’t spoil her shine. Also, it’s wise to give her a professional check regularly to see if she is still stuck in place.

Care Guide

DIAMONDS SHOW AMBITION

Diamonds are the highest level of luxury. They embody our ambitions. Cause, you and I: we dream it, go for it, get it.

TOV is the daily reminder of our goals and capabilities. Feel your TOV, feel your power. This is not just our story. It is your story too.

Our Story

DIAMOND COLLECTION

Pick your favourite rock. And roll. Diamonds are next level. So shop now and shine forever.

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GOLD GUIDE

Gold varies in quality. Shop with confidence: love what you wear but know what you love.

View Gold Guide
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