How is a TOV golden jewel made?

At the European Atelier of TOV, we only use solid 14k gold. Each piece is handmade and crafted with utmost precision using international goldsmith standards. We take our time. That’s our luxury. Time is the secret behind our success.

More time, however, went into the creation of the gold itself. Gold is a cosmic element; it has existed since the creation of the universe. Crazy! It is not possible to make gold. Gold was created by forces of nature, in the stars. Through nuclear fusion reactions. How did it get to earth? Scientists don’t exactly know.

We do know that the total amount of gold on earth is limited and is not replenished. Gold is six times rarer than platinum, and 18 times rarer than silver. Gold is precious and scarce. We appreciate it.

Why are you so proud to work with solid gold only?

Proud we are indeed. No sugarcoating here! We are solid. Solid gold makes top-quality jewellery. It means the whole piece is gold, with no base metal underneath. Solid gold lasts, unlike, for example, gold-plated jewellery, where the gold layer tarnishes easily.

Solid gold stays vibrant. The gold is almost indestructible. It doesn’t rust, tarnish, or decay and won’t melt. At least not below, 1063°C. Bonus: solid gold is hypoallergenic, so gentle on your skin.

Solid gold is an excellent choice. Pick your favourite piece. For shine. Forever.

Why is 14k gold your material of choice?

14k gold strikes the ideal balance between purity, durability, and beauty. Gold is measured in karats, which indicate purity out of 24 parts. Pure 24k gold is stunning but too soft, it scratches too easily. 9k gold is strong and cheap, yes, but we prefer 14k. Here’s why:

1. Bright appearance: 14k gold has a richer, more vibrant colour, giving it a luxurious shine that 9k can’t match.
2. Great durability: while both are strong, 14k gold is less prone to tarnishing and offers better resistance to wear over time.

But the best part? Its versatile, timeless hue. The colour of 14k gold is priceless. It pairs effortlessly with any outfit, from casual to chic—even pyjamas feel elevated. And right there, my friend, there is the true power of 14k gold. 

How do you keep TOV fair and responsible?

At TOV there are no golddiggers. It’s all love. Only pre-loved gold enters our atelier. We meld vintage gold and refine it until it reaches its purest form. We then reshape the gold, using the highest standards: goldsmith standards. Now this is where the magic happens. This is where the pre-loved gold becomes the ultimate TOV piece.

Pre-loved gold gives you the same excellent quality without traditionally mined gold's social and environmental issues. Shining no mining. True: the gold was mined once, way back when. However, no new mining is involved in creating a TOV jewel. Good to know. And, should you want more in-depth information on this: never stop asking. We are right here.

Goal Power? Sounds good, but... what is it?

We choose to believe that all TOV Essentials come with Goal Power. Because we are self-made women. We dream it, go for it, get it. But it’s not always easy. So, we figured, it is good to have a daily reminder of our ambitions. When times get rough, we simply remember why we do it. It may give that bit of extra push, to keep on going. To keep pursuing those dreams.

Do you feel us? Then try it. It works best when you close your eyes and imagine your mission. Do it right from the moment you wear your TOV for the first time. Feel your TOV, feel your power. And off you go. It's a matter of believing. It's a mindset. It works for us. Let us know how it works out for you. 💫

At TOV we craft jewellery that embodies our ambitions. Rise and shine: it's your story too.

Is gold low maintenance?

It sure is. A little love goes a long way. So spoil your gold now and then, and keep up that beautiful, subtle hue pretty easily. 

We drafted you a care guide. 'Cause you let no one dull your shine.